The three ways for my library to promote its fiction collection:
1. Programs tying fiction books to pop culture.
It is important that the library provides relevant programs, and one way they can do that is to keep an eye on what's popular in the community. The next Star Wars is coming out soon? Why not do a Star Wars themed program, and promote the Science Fiction collection? Most public libraries have a sizable collection of Star Wars books, and there are plenty of other science fiction books that have similar themes.
2. Provide Reader's Advisory lists physically and online.
Most (not all, but most) people have a favorite book, even if they do not read often. If the library provides lists of recommendations for people who like a particular popular book, these people can easily find new books to read. The Hunger Games is a relatively new favorite, so providing lists of recommended books based on that interest, or just a list of Dystopian books would be very beneficial.
3. Post often to Facebook and Twitter.
People love to impulsively follow Facebook and Twitter pages. It requires little commitment and little thought. However, as a result, the library can send out posts that will be seen by many people easily. book reviews, recommendations, and programs can be posted. Images are a powerful tool. Put the cover of Harry Potter on a post about fantasy books in the library, and people will instantly pay attention.
I like your ideas for promoting the fiction collection, Readers Advisory list is a good one! That is one that works every time and with the list and recommendations it provides an additional bonus to readers. :)
ReplyDeleteTenisha M.
I really like your programming example! In my post, I wrote about a Downton Abbey tea party that my library had. They used it as an opportunity to do displays and handouts of books for Downton Abbey fans. It went really well!
ReplyDeleteI think social media is going to be used more and more to promote libraries and books. You're right, put Harry Potter on anything and it will catch attention!
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